A while ago we started working on a different kind of grip, but we wanted to make something a little more special than the standard flange design. We were experimenting with rubber compounds and grip patterns when Shane got involved and told us he’d be really into a flangeless grip with a symmetrical shape that had a bigger, chunky grip pattern. The circular grip design was underway, but everything dropped into place when we added a sand-blasted texture to the grip. Suddenly they weren’t circles any more, but craters on the surface of the moon! Shane was really into it and so the Moon grip was born.

Filmed and edited by Nathan Williams