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The Venom Peg has arrived

They are already out in Japan and arrive in Europe this weekend. Hit up your local dealer for more details. (more…)

5 months ago • COMMENTS • 944 views



90% of the crew are heading to Texas at the start of April for some well deserved downtime and to professionally find themselves at an eco retreat. Sounds like a lie right? Follow us #eclatx

5 months ago • COMMENTS • 809 views

Andy Roode

Andy Roode from Embassy on Vimeo.

Andy Roode is a roode en…shout out to northern embassy.

5 months ago • COMMENTS • 389 views

Oil Slick Rick


Head back to April 2013 and you’ll notice we first dabbled in this now termed phrase ‘oil slick’ with a few of our parts. Go back even further and you might remember we cheekily dropped these hubs into the WTP envy complete bike at the 2012 Interbike. (more…)

6 months ago • COMMENTS • 3,469 views

The Maverick Cranks Video

Get a close look at these cranks and hear how they were made.

6 months ago • COMMENTS • 1,473 views

Kolibri Hub Video

The Kolibri hub, one of the fastest rolling hubs on the market. See more of our hubs here.

6 months ago • COMMENTS • 518 views

The Unify Seat

The Unify seat is really the simplest form of seating you could hope for, with no hassle adjusting angles and offset, just drop it in and off you go. Have a look at this short video to see the quality of this simple BMX seat.

For more info and specs check out the Unify Seat Page. (more…)

7 months ago • COMMENTS • 376 views

New Apparel


We have new clothing, its worth a shout out…Hit up your local dealer for more info. (more…)

7 months ago • COMMENTS • 879 views

Keep a tight lock


Stems don’t have to be a bulky block of heavy dead weight, they can be beautiful, light where needed and curved in all the right places. Our group of stems have all been designed from the roots in our offices in Germany. They include features like a center bore hole for reduced weight, unique offset rear for improved clamping and zero offset for higher bar position. We also work hard to make every detail as clean as possible, our top bolts are recessed for example to create a clean look. (more…)

7 months ago • COMMENTS • 418 views