We created the tallest profile and strongest BMX rim we’ve ever made: The Crown Rim.

Watch AK, Kilian Roth & Jordan Godwin go head to head with Istanbul in this éclat video from film maker Archie Kenward.

Bruno Hoffmann wanted a tire that not only gripped like nothing else, but was also strong enough on the sidewalls to last heavy flat ledge sessions.

éclat pro Lewis Mills talks you through his all new and updated Controller Bar which is available in 2pc and 4pc.

Jon Mackellar is a trail boss. From steeze to stunts, Jon puts it down with his own unique style.

AM rider and all round good dude, Jordan Richardson for your viewing pleasure.

The Metra Stem: 30mm rise with a wide faceplate with larger head bolts. The Metra Stem utilizes the STC system, which allows the knurling on the bar to bite into the stem.

After years of testing from Bruno Hoffmann and the rest of the pro team, the end result is a strong and reliable crank built to shred.

The Seismic Cassette Hub utilizes a new internal mechanism, called TCS (Toothed Coupling System). Inspired by systems used on high-end road and mountain bikes.

Alex Kennedy and Joe Jarvis in Spain for our latest project titled Ambas.